Saturday, 4 December 2010

Choosing a Career


Before you watch, make sure you understand the expressions:
  • make your heart sing
  • feedback system
  • off course
  • put your rational mind to work
  • do some due diligence
  • to go down that road
  • to know deep inside
  • feelings come up
  • it feels right
  • to make sense up here
  • internship
  • the cost of that path
  • pay-offs
  • to get a sense of something
  • to pursue

Check your understanding:
  1. What are the three things you have to consider when deciding on a career plan?
  2. What is our number one feedback system we're given at birth? How can we use it when deciding on a career??
  3. How can you put your rational mind to work?
  4. Why does he mention meditation?

  1. What makes your heart sing?
  2. How do you decide if something is good for you?
  3. Do you use your heart or your mind more?
  4. Do you trust yourself or do you rely on other's feedback when making a decision?
  5. When was the last important decision you had to make and how did it go?
  6. Are you ambitious? Why or why not?
  7. Do you have a career plan? Where do you want to be in 10 years' time?
  8. Which of the following would you prefer and why?
  • work for one company during your career
  • work for several different companies
  • work for yourself

Which of the following areas do you work in (would you like to work in)? Why?
  • Sales and marketing
  • Finance
  • Management
  • Administration and personnel
  • Production
  • Research and development (R&D)

What should you do to get ahead of your career?
  • Change companies often
  • Use charm and sex appeal with your superiors
  • Attend all meetings
  • Go to your company's social functions
  • Be energetic and enthusiastic at all times
  • Be the last to leave work every day
  • Find an experienced person to give you help and advice
  • Study for extra qualifications in your free time

Monday, 22 February 2010

How to Conduct Your Own Market Research

Watch the video and think of the following:
What's the purpose of a market research?
What are the two questions you have to be clear on for an effective market research?
What are the parameters you have to decide on?
How many types of market research are there and what are the differences between them?
Which method is free? Which method requires the largest investment?
When would you resort to the services of a professional consultant?
What does the speaker recommend for best results?

Listen for the missing words:

Congratulations! You've decided to try and answer your business questions with information from your market. It's not that you don't trust your , your spouse or your partner. You just feel the questions or issues are important enough to confirmation from another source, ideally your customers.
Hello! I'm Peggy Collins with How To Conduct Your Own Market Research. To conduct effective market research, it's that you determine who your market is and what you want to know. Assuming you're clear on who and what, you have some decisions to make on how you're going to obtain the information.
First, you have to decide on some parameteres. How much am I willing to invest? What's the budget? How quickly do I need the information? What are the ? Do I want to do this totally on my own or work with a consultant?
Next, you have to determine the type of research. Secondary research is an investigation into information that is currently available on your specific market. This may include press releases, chamber of commerce data or government statistics, as well as any other publication with information relative to your market. This information is typically free and is a good place to start your investigation.
Syndicated research is a little different. That's published research reports that are available for purchase. Syndicated research is good value but the challenge is finding publications that are germaned to your specific market .
An Internet search that includes the topic and term 'research' will lead you to sites such as that provide information on available publications.
Customary or a primary reserach is the 'big dog' of research. It allows you to specific information on your specific market. It is, in effect, everything you need and nothing you don't want. While custmary research typically requires the largest investment, it is often the best value when time and quality of the information are determined. Primary research requires you to the sample, design the measures, collect the data and analyze the results. Concerning the complexity of the process, it is often to at least consult with a professional. As a general rule of thumb, regarding research, it may be cheap, fast or good. Unfortunately, only two of the three conditions are realistic and something will be . Wherever possible, I'd reccommend leaving research to the research , for the best data and analysis.
I'm Peggy Collins, wishing you good luck and good business!


a) The unidentified word in the English captions (subtitles) at 1:26-1:27 is 'germaned'

b) Think of the expression 'the big dog'? What do you think it means?